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“Act Your Age” is a prime-time comedy sitcom about three middle-aged single women living together going through the trials and tribulations of having a mid-life crisis. Through extensive collaboration among producers, production teams, marketing, and an external professional photographer, the visual development of the show evolved into a comprehensive 360-degree marketing campaign.
Key Art
I focused on depicting the talent enjoying a night out on the town from the roof of a limo. This is a pivotal scene that establishes the characters from the first episode. By compositing a background that mimics downtown Washington, D.C., and incorporating a fan to suggest subtle motion, we created the illusion of cruising down the street at night.
Tasks:
- Compilation
- Art Directing
- Key Art Photo Retouching
- Visual Development
Digital
The key art was expanded to a website and external advertising platforms to generate buzz and engage the target demographic at least a month before the show’s premiere.
Tasks:
- Key Art Versioning
- Visual Development Elements
Social Media
Given that smartphones are the most accessible advertising platform today, we partnered with the social media communications team to expand the key art across social platforms, successfully reaching and engaging our target demographic.
Tasks:
- Key Art Versioning
- Visual Development Elements
OOH Advertising
In various locations across Los Angeles and Atlanta, this OOH (Out-of-Home) digital advertising campaign aimed to create an eye-catching display that effectively represented the show. It informed the target demographic and potential audiences about the talent, premiere date, and network affiliation. By incorporating the vibrant colors of the key art and applying distinct photographic treatments, the campaign ensured that the visuals stood out against competing ads and nearby distractions.
Tasks:
- Layout
- Visual Development
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