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In developing the overal look for Johnson (Season Three), the overall theme was “brotherhood community”. I aimed to capture the essence of Atlanta in the background, treating it as a fifth character alongside the main cast. The design employs a bronze tone and color schemes to symbolize the third season as a “pinnacle” golden season.
Key Art
Tasks:
- Key Art Photo Retouching
- Compilation
- Visual Development
Social Media
With smartphones being the most accessible advertising platform today, we partnered with the social media communications team to extend the key art across social platforms, effectively reaching and engaging our target demographic.
Tasks:
- Key Art Versioning
- Visual Development Elements
OTT Advertising
To ensure that the campaign for Season Three of “Johnson” effectively reaches our target audience on OTT platforms like Hulu, Roku, and Amazon Prime, as well as streaming apps such as VIZIO and Samsung TV, we opted for a cleaner background that prominently showcases the talent and logo. This strategy significantly enhanced show recognition and visibility.
Tasks:
- Layout Development
- Visual Development Elements
