Act Your Age is an African-American prime-time television comedy sitcom on Bounce® TV. With an extensive collaborative effort from producers, production teams, marketing, external professional photographer, the visual development of this show took on a full 360 product campaign.

Key Art

From a production standpoint, I was art directing visuals and backgrounds for the key art visual where the talent is enjoying a night out on the town outside of a limo roof. It is a pivotal scene in which the show establishes its laughter, poise, and comedy. With the visuals of a composited background imitating downtown Washington DC, the use of a fan shows subtle motion in the way the talent in being portraying cruising down the street at night.

Tasks:

• Compilation
• Art Directing
• Key Art Photo Retouching
• Visual Development

Digital

The key art was extended to a website and external advertising platforms to reach and “buzz” its target demographic before the premiere of the show at least a month in advance.

Tasks:

• Key Art Versioning
• Visual Development Elements

Social Media

With the phone being the easiest accessible advertising platform to date, with the help of the social media communications team, the key art was extended to social platforms to reach and engage with the target demographic.

Tasks:

• Key Art Versioning
• Visual Development Elements

OOH Advertising

Throughout different locations in Los Angeles and Atlanta, the task of this OOH (Out-of-Home) digital advertising campaign was to create an eye-catching display of the show’s visual representation while still informing the target demographic, and prospect audiences of the talent, premiere date and network affiliation. Still utilizing the colors of the key art as well as the photograph treatments, the bright colors stood out from other competing ads and nearby distractions.

Tasks:

• Layout
• Visual Development