Don’t Hang Up is a Bounce® TV Original Movie. It is inspired by the true story of a man who gets a phone call claiming his daughter has been kidnapped. The design challenge of this Key Art was to design a visual image for the movie that showcases the action-packed cinematic feeling from a fast-paced race.

Key Art

During the photoshoot, there were a variety of talent poses in which the main actor was posed in the car. The challenge was to give the illusion of him speeding in this highly fast-paced race. To give that illusion, striking vibrant street lights and blurred lines were incorporated.

Tasks:

• Key Art Photo Retouching
• Compilation
• Visual Development
• Color Correction
• Photo Manipulation

Social Media

With the phone being the easiest accessible advertising platform to date, with the help of the social media communications team and talent postings, the key art was expanded to social platforms to reach and engage with the target demographic and talent database.

Tasks:

• Key Art Versioning
• Visual Development Elements