Hotheads® is the leading hair enhancing system for professional hair stylists. As Art Director, my experience includes photoshoot production, magazine advertisements, print catalogs and brochures, e-mail campaigns, and UX website design. My role also included overseeing the production of other designers in maintaining brand guidelines.

Client: Hotheads
Creative Director: Carlos Valle
Marketing Director: Cecilia Valetta
Art Director:
Gregg Farrington
Associate Art Director:
Sandra Lucia & Jennifer Cantor
Tasks: UX Web Design, Trade Show Booth Design, Email Campaign, Product Catalog, & Brand Demo Reel