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Hotheads is a luxury beauty brand tailored for professional hairstylists. As a Senior Graphic Designer, my work with this brand encompassed photoshoot preproduction, public relations, print catalogs and brochures, email campaigns, and website design. Through extensive collaboration with copywriters, creative directors, marketing teams, and industry professionals, the visual development of the brand was realized in a comprehensive 360 product campaign.
Website Design
The objective was to create a well-branded website on a platform that enables the client to easily upload and remove content. The site was designed for user-friendly functionality, catering to both salon professionals and consumers.
Tasks:
- Responsive Website Design
- Photo Retouching
- UI Design
- Website Content Creation
Digital
The email campaign served as an effective extension of the brand. The “Colors” campaign aimed to evoke a unique feeling for each hair color, featuring accessories that complemented not only the hair shade but also the style and season.
Tasks:
- Layout
- Visual Development
Printed Brochures
Another extension of the brand involved the creation of printed brochures. Collaborating with other designers and directors, these brochures featured custom photography and adhered to the brand’s style guide in terms of fonts and colors. The design prioritized simplicity, resulting in an easy-to-hold brochure that appeals to both customers and salon professionals.
Tasks:
- Page Layout
- Product Photography
