Anchored by a collection of television’s most-watched dramas, ION provides a binge-worthy schedule to 100 million U.S. homes. Shown is work from an Upfront Ad campaign to showcase the network to advertisers. My work spanned different multi-disciplinary platforms, websites, e-mail, and social media content.

Digital

The clean website design and white background complement the brand’s style guide that is since on air. The carousels and main slider accentuate the shows as well.

Tasks:

• Layout
• Website Content Creation

Website Banners

These digital ads were the pinnacle when it came to advertising the network constructed with the same tone and clean look as the website.

Tasks:

• Layout
• Digital Content Creation

Magazine Advertising

Continuing the clean approach for the Upfront campaign was the approach to the magazine advertisements for AdAge, Adweek, The Hollywood Reporter, Variety, and The New York Times.

Tasks:

• Layout
• PR Advertisements

OOH Advertising

Throughout different locations in Los Angeles and New York City, the task of the Upfront campaign was to create an eye-catching display of the talent showcased on ION utilizing the color scheme from each show.

Tasks:

• Layout
• Visual Development