John Knox Village is a senior living community in South Florida, providing a wide range of independent living, assisted living, and skilled nursing care for over 1,000 residents. In my role, I concentrated on promoting the community through public relations and strategic marketing efforts, encompassing branding, email marketing, and social media initiatives.

Stationery

Using the simple leaf design from the logo as an outline, the stationery features clean lines and a minimalist design.

Included:

• Business Cards
• Letterhead Design
• Envelope Design
• Branded Folder Designs

Tasks:

• Art Directing
• Branding

Direct Mail Advertising

Drawing on the concept of an “all-inclusive vacation” that John Knox Village offers, the direct mail campaign conveyed a sense of tranquility and calm, appealing to prospects seeking senior living options.

Tasks:

• Page Layout
• Copywriting

Printed Materials

Building on the brand style guide, the brochure for John Knox Village featured bold typography, vibrant colors, and a focus on simplicity for easy readability. It effectively housed important documents, business cards from marketing and sales, and floor plans.

Included:

• Main Brochure
• Community Magazine
• Catering Brochure
• Fitness Schedule
• Newspaper Ad Design

Tasks:

• Page Layout
• Copywriting
• Wireframing