John Knox Village is a Senior Living Community encompassing a full range of independent living, assisted living, and skilled nursing care options for more than 1,000 residents. My role was to promote the community through PR with strategic marketing efforts stemming from branding, email marketing, social media, etc.

Stationery

Utilizing the simple leaf design from the logo as an outline, the stationery is created with clean lines in the design.

Direct Mail Advertising

Utilizing the concept of an “all inclusive vacation” and home facility that John Knox Villag offers, the direct mail campaign portrayed a sense of tranquility and calm for any prospect looking for senior living.

Printed Materials

Extending heavy typography, fun colors, and simplistic legiblity from the brand style guide, the brochure for John Knox Village housed important documents, business cards from marketing and sales and floorplans.

Brochures Included:

Main Brochure
Community Magazine
Catering Brochure
Fitness Schedule

Public Relations

The brand was also translated to PR retractable banners and table covers giving the brand a full consistent look whenever prospects or visitors come to the community.