< see more TV & Entertainment

“Johnson” is an African-American prime-time drama series on Bounce TV. Through extensive collaboration among producers, production teams, marketing, and an external professional photographer, the visual development for Season Four evolved into a comprehensive 360-degree marketing campaign.

Key Art

In developing the key art visuals, my goal was to capture the pivotal turning point of this season. The “beach-themed” key art features a blue evening festival scene with cool tones and colors. Using advanced AI tools, we generated a beach backdrop and adjusted it to align perfectly with this season’s aesthetic.

Tasks:

  • Key Art Photo Retouching
  • AI Generated Compilation
  • Visual Development

 Trailer Promo

Aligned with this season’s theme of celebration, the on-air motion graphics team enhanced the look of Season Four by integrating vibrant colors from the key art and adding celebratory music to amplify the festive atmosphere.

Social Media

Given that smartphones are the most accessible advertising platform today, we worked with the social media communications team to extend the key art across social platforms, successfully reaching and engaging our target demographic.

Tasks:

  • Key Art Versioning
  • Visual Development Elements

OOH Advertising

In various metropolitan areas of Atlanta, the goal of this billboard was to create an eye-catching display featuring the show’s main cast while maintaining a consistent visual representation of the season. By incorporating the colors from the key art and striking photography of the cast, the billboard offers a clean, easy-to-read design for drivers, ensuring it stands out against competing ads and nearby distractions.

Tasks:

  • Layout Development
  • Visual Development Elements

OTT Advertising

To make sure the campaign for Johnson (Season 4) reached our intended audience on OTT platforms such as Hulu, Roku, and Amazon Prime and Streaming Apps such as VIZIO and Samsung TV, the use of a cleaner background with the talent and logo were implemented for easy show recognition.

Tasks:

  • Layout Development
  • Visual Development Elements

Local Media Digital Marketing

The key art was utilized as a wallpaper ad platform across local media television outlets, effectively reaching the target demographic in key broadcast areas.

Tasks:

  • Key Art Versioning
  • Visual Development Elements