Johnson is an African-American prime-time television drama series on Bounce® TV. Within an extensive collaborative effort from producers, production teams, marketing, and an external professional photographer, the visual development of  Johnson (Season Three) took on a full 360 product campaign.

Key Art

While concepting for the key art visuals, I wanted to encapsulate the scenaery of Atlanta in the background as a fifth character aside from the main cast. It utilizes a bronze tone and color schemes to represent the third season as a “pinnacle” golden season.

Tasks:

• Key Art Photo Retouching
• Compilation
• Visual Development

Social Media

With the phone being the easiest accessible advertising platform to date, with the help of the social media communications team, the key art was expanded to social platforms to reach and engage with the target demographic.

Tasks:

• Key Art Versioning
• Visual Development Elements

OTT Advertising

To make sure the campaign for Johnson (Season 3) reached our intended audience on OTT platforms such as Hulu, Roku, and Amazon Prime and Streaming Apps such as VIZIO and Samsung TV, the use of a cleaner background with the talent and logo were implemented for easy show recognition.

Tasks:

• Layout Development
• Visual Development Elements