Hosted by Emmy Award-winning journalist Tamron Hall, this true-crime series features key art that centers on a “sterile” interrogation room. The design showcases Hall in front of a detective photo wall, highlighting connections between the killer and their friends and family.

Key Art

Tasks:

• Key Art Photo Retouching
• Compilation
• Visual Development
• Color Correction
• Photo Manipulation

Social Media

Given that smartphones are the most accessible advertising platform today, we collaborated with the social media communications team and talent postings to expand the key art across social platforms. This approach aimed to effectively reach and engage our target demographic and talent database.

Tasks:

• Key Art Versioning
• Visual Development Elements