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Who Is Christmas Eve? is a Bounce® TV holiday original movie starring Paige Audrey-Marie Hurd, Romeo Miller, and Juliana Harkavy. The holiday key art is based on the overall mystery of an adopted baby at the steps of a church on Christmas Eve.

Key Art

During the photoshoot, there were a variety of talent poses in which the characters were positioned. The challenge was to create a hierarchy within the cast. The overall compilation also included stock photography to fill in the atmosphere of the scene.


  • Key Art Photo Retouching
  • Compilation
  • Visual Development
  • Color Correction
  • Photo Manipulation
  • Stitching

Social Media

With the phone being the easiest accessible advertising platform to date, with the help of the social media communications team and talent postings, the key art was expanded to social platforms to reach and engage with the target demographic and talent database.


  • Key Art Versioning
  • Visual Development Elements