Johnson is an African-American prime-time television drama series on Bounce® TV. Within an extensive collaborative effort from producers, production teams, marketing, and an external professional photographer, the visual development of  Johnson (Season Two) took on a full 360 product campaign.

Key Art

While art directing talent for the key art visuals, it utilizes specific color schemes that portray a sense of feeling and emotions for each character. The key art also previews a glimpse of a storyline in which each character will undergo throughout the season.

Tasks:

• Art Directing
• Key Art Photo Retouching
• Compilation
• Visual Development

Trailer Promo

Utilizing the color palette, and staging from the photo shoot of the key art, the on-air promo supplements and creates a further extension of the show’s consistent visuals through motion and storytelling.

Task:

• Visual Development Elements

Social Media

With the phone being the easiest accessible advertising platform to date, with the help of the social media communications team, the key art was expanded to social platforms to reach and engage with the target demographic.

Tasks:

• Key Art Versioning
• Visual Development Elements

Billboard Advertising (OOH)

Throughout different locations in Los Angeles and Atlanta, the task of this billboard was to create an eye-catching display of the show’s visual representation while still informing the target demographic and prospective audiences of the premiere date and network affiliation. Still utilizing the colors of the key art as well as the photograph treatments, the bright colors stood out from other competing ads and nearby distractions.

Tasks:

• Layout
• Visual Development