RE/MAX® Associates & Collection

RE/MAX® Associates & RE/MAX Collection are real estate sub-brands associated with the main brand of RE/MAX in Utah. To distinguish both brands but still keeping a level of similar attributes, the use of silk was used; The Associates boasts a white silk texture with colorful imagery while the RE/MAX Collection branding consists of a black silk and black and white photography.

Client: RE/MAX Associates & RE/MAX Collection of Utah
Marketing Director: DeNee Graa
Creative Director:
Gregg Farrington
Tasks: Brand Demo Reel, PR Collateral, Brand Identity